I am the site administrator of Brand Build Note——Ethan

Hi, I'm Ethan.

8 years in digital marketing, from execution to strategy. Now building a brand from scratch for a company preparing to go public.

I believe what I'm doing right now could help a lot of people—this is a brand being built from zero, and I have a feeling we're going to make it. I want to share the journey, including the tools that actually work.

That's why I started Brand Build Note.

What I Do

I'm building a brand from zero. Not theory. Not case studies. Real work, documented in real time.

This blog is my open notebook. I document:
The Real Process of Building a Brand—from naming and positioning to visual identity and every decision leading up to IPO. No hindsight bias, no polished success stories. What you see is a brand being built in real time, including the moments we took a wrong turn.

Tools and Methods That Work—tools, frameworks, and processes my team has tested in the field. What works, what doesn't. Straight talk, no fluff, results only.

Current Stage: Naming and visual identity system in progress
Update Frequency: Weekly
If you're also building a brand, starting a business, or have questions about any of this, reach me at 1542957625@qq.com. I don't have all the answers, but I'll share what I know—honestly.

"the hustle brings the dollar. the experience brings the knowledge. The persistence brings success".

Ross Simonds